Demographic Analysis

Demographic analysis is the basis for many other business functions: customer service, site analysis, regulatory compliance and marketing. Understanding your customers and their habits is essential to making good business decisions. Understanding the demographics of your customers also allows you to target direct mail, sales brochures, and media buys based on lifestyle, buying patterns, and other important criteria.

Business GIS allows you build and map demographic profiles based on information you gather from customer service calls, point-of-sale records, and surveys--however you gather customer information. This data already exists in your corporate databases. Business GIS can help you tie it together based on a geographic component, such as Pin Codes, so you can map patterns not readily apparent in spreadsheets.

Marketing and Planning

What works in Punjab might not always fly in Kerala. Business GIS market analysis tools can help you determine which products and promotions match the lifestyles and buying patterns of your customers. Create a multidimensional snapshot of trends to plan trade areas, predict sales, design sales territories, plan media, and much more.

Business GIS will give you instantly statistical analysis by drawing bar, pie and point charts. One can easily analyze the growth or compare the revenues over a certain time period for a particular sales territory.

Customer Service

Keeping a customer costs one-fifth as much as it does to attract a new one. Customer service crosses all aspects of business, from determining which products best fit your customer base to delivering a product or service to the customer's home or office. One can perform proximity analysis using Business GIS.

One common customer service task is to refer customers to a nearby dealer or service center. Business GIS uses a customer's Pin Code and information in a company's database to determine where the customer is located and map the location in relation to company dealers or service centers. Business GIS assists sales managers and marketers to find objects such as address, sales territories, competitor locations, customers etc. Geographic searches by radius and polygon can also be performed.

Delivery Routing

Business GIS integrates mapping analysis into decision support for everything from calculated arrival times to customer sites and schedule requests.

Business GIS can be used to model supply and delivery points. GIS network tracing and analysis can then be used to determine product routing optimizing and provide data management and reporting support for sophisticated product transaction management systems.

Site Selection

Business GIS offers a better way to find the right site for your next store, distribution center, or service department. With a Business GIS, you can blend customer surveys with census data to visualize market penetration, market share, and trade areas. When markets change, Business GIS can help you plan exit strategies and asset disposal.